Artemis Yoga is a unique studio in Watertown, MA. You don't just go there to do yoga, you learn yoga. I wanted their branding to appeal to everyone, but be different then all the average yoga studios around. The logo was a challenge to marry the idea of teaching and yoga and have the element of 2 people. That's why I chose to do the one person, but to make the illusion there are 2 using the thick lines. With Artemis being a Greek goddess, I also wanted to bring in the feeling of ancient greek using the type.