After the success of Science of Social, Dr. Michael Wu wanted to write another book. The book and accomanying collateral had to also fit within the Lithium brand. To promote the book, Dr. Wu went on a world tour talking at events. These events also utilized a custom PowerPoint, posters, and infographic posters for giveaways.

The Lithium HQ office in San Francisco also has 8 foot panels with the infographic poster elements displayed in their hallway, shown at the bottom.