From 2006-2012 I cultivated the Zipcar brand to be vibrant, friendly and fun. At the begining I wanted to make the Zipcar brand something that was totally different from dull car rental places, because Zipcar is totally different and revolutionary.

By giving the cars different personalities and using their names (This is how Zipcar tracks their cars), I gave them a life of their own. Not just hunk of metal that gets you from point A to point B, but a cohort that helps you out, goes out and has fun, carries your groceries for you.

From street team events, to giveaways, to print collateral, to online ads, to new store interior/exteriors to whatever you can think of for the brand, I had a hand, foot, and eye on. This is just a very small handful of items from the vast collection.